News Startups Thirdparty launches as Midet’s first adventure tourism platform


(MENAFN – Khaleej Times) The newly launched Sharjah-incubated is making a splash in the adventure tourism space. This first-of-its-kind website in the Middle East will curate the best adventure activities for tourists and thrill seekers around the world when they plan their next holiday.

Co-founded by Mohamed Al Musharrkh, and Sarmad Al Zadjaly, the project is supported by the Sharjah Entrpereneurship Centre (Sheraa) and the Sharjah Angel Investors Network a Sharjah Research, Technology and Innovation Park (SRTIP) initiative.

The launch ceremony, which led by Sarmad Al Zadjaly, co-founder and CEO of, held at Sharjah Research Technology and Innovation Park (SRTIP) was attended by Sheikh Fahim Al Qasimi, executive chairman of the Department of Sharjah’s Department Government Relations (DGR), and chairman, Higher Committee for Digital Transformation of Sharjah; Sheikha Hind bint Majed Al Qasimi, chairperson of Sharjah Business Women Council (SBWC); Hussain Al Mahmoudi, CEO of SRTIP; Najla Al Midfa; CEO of Sharjah Entrepreneurship Centre (Sheraa), Mohamed Al Musharrkh, co-founder of and a number of officials and media representatives. is designed as a comprehensive platform to aid travel enthusiasts plan their trips by exploring adventure activities at their chosen destinations at an affordable price. In the first phase, the website will offer visitors the opportunity to explore virtually and select activities of their choice across destinations in the UAE, Morocco, Brazil and Comoros Island. Gradually, more destinations will be included.

Adventures for adrenalin junkies

The feature-packed website offers access to a range of amazing adventures and experiences, including safaris, mountain climbing, trekking, cycling, desert driving and camping trips through participating agents and destinations.

The next phase of the project will include unique activities such as exploring dormant volcanoes deep sea diving, aerial adventures, and much more.

Easily navigable in 5 languages offers its services in five languages, including Arabic, English, Hindi, French and Spanish. It features a navigation bar that ensures travellers can quickly find exactly what they are looking for; a search tool that allows for easy trip planning; and an online booking process that will have them ready for adventure in minutes.

It also allows the luxury of free cancellations of bookings at any point.

One trillion-dollar industry

According to reports, adventure tourism contributes $1 trillion in earnings to the global tourism sector annually, and it is projected to increase even further year on year as the demand for new experiences and destinations continues to grow exponentially.

Speaking at the launch, Hussain Al Mahmoudi said: “It is a part of SRTIP’s mission to collaborate and support innovative initiatives such as Mughamer. The recently launched Sharjah Angel Investors Network is one of our most important initiatives aimed at supporting innovative startups and entrepreneurs. It will boost funding access to SRTIP-based companies and aid UAE’s status as a global hub for innovation, contributing to the growth and further diversification of the national economy.”

During the official launch ceremony, Najla Al Midfa, CEO of the Sharjah Entrepreneurship Centre (Sheraa), conveyed her congratulations and support for, a local startup operating in the local travel industry.

‘Today we celebrate the launch of ‘Mughamer’, a Sharjah-born startup that is expected to revolutionise the travel and tourism industry. This venture will grow to be a role model for entrepreneurs in the UAE and the region on how to uniquely design and launch a successful tech-driven startup that responds to the rapid digital disruptions that have taken place as a result of the COVID pandemic, Al Midfa said.

She said the launch of reflects the growing opportunities Sharjah presents to help startups grow at a rapid pace and achieve great heights.

“The relentless passion and commitment we see from entrepreneurs in Sharjah is unparalleled, and we want to continue to create an environment that supports founders to build tech ventures that will contribute to the growth of not just Sharjah but the UAE as a whole.

On his part, Sarmad Al Zadjaly, co-founder and CEO of said responds directly to the rapid growth of the adventure tourism industry as a result of the continued development of the global travel & tourism sector and the need to invest in new solutions that help connect tourists with the most unique adventure experiences all over the world.

‘Our startup was born out of the disruptions which resulted from the pandemic last year, also affecting the tourism industry and shifting its focus on new experiences. Today has become one of the most successful investment prospects by several angel investors thanks to the niche market and segment it serves, and we are confident that our business and brand value will continue to increase, open new opportunities for growth and expansion, in-line with the profitable forecast on adventure tourism’s growth worldwide.