News Startups

UAE’s PureBorn secures $2M Seed Investment

PureBorn, The Dubai-based startup and eco-friendly children care marketplace has successfully raised $2M in its latest SEED funding round. This marks another win to female-founded businesses in the region; to this regional market leader in the organic nappy category, the funding will be used to further international growth and product development. 

Launched in 2017 by Hannah Curran, PureBorn sought to fill a need in the market for eco-friendly essentials for children and families. Now as a regional market leader in the organic nappy category, with a legion of fans in the shape of mums and kids, the brand has proven itself to be one of the most coveted and innovative eco and ethical brands.

As recorded in our flagship 2021 MENA VC Impact Investment Report brought to you by Wa’ed, the Healthcare industry in MENA was the second most-active industry for impact investing between 2016 and Q3 2021. Accounting for 20% of impact investment deals closed in the past 5 years, 69% of all VC capital deployed in the sector were raised MENA-based Impact-driven HealthTech startups, accounting for 14% of all VC Impact Investment capital deployed across industries between 2016 and Q3 2021. In the UAE, UAE-based HealthTech startups raised major rounds between 2020 and 2021 drove funding growth across MENA. Most remarkably were Telemedicine Consultation digital platform Altibbi, Appointment booking platform Okadoc, Health Tracker and test booking platform Valeo, as well as Selfologithe online cosmetics treatment marketplace. 

PureBorn was created to support the environment, parents, and their little ones. From establishing a founding ethical ethos to using only the safest ingredients in formulating their products, PureBorn aspires to continue its efforts in building a brand that prides itself on pure transparency. The idea of Pure Born came about in 2016 when Founder Hannah Curran noticed there was a gap in the Middle Eastern market with no products combining eco-friendly formulas, an affordable price point, and trendy designs all at the same time.

The funding comes at an opportune moment for the brand as they continue to secure Distributors Internationally. PureBorn plans to invest its newly acquired funds in strengthening its online platform and make it an engine of growth across markets outside of the GCC. Founder Hannah Curran concluded “I am delighted to see investors take notice of the hard work and achievements PureBorn has made in the past four years across the region. As a consumer goods, e-commerce business, and a female-owned and-run SME, we are thrilled to be paving the way in this exciting category”.