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Success stories of Emirati and Brazilian businesswomen in the digital transformation

AlKhaleej Today

Date: 08 October 2020 The  Chamber of Commerce and Industry, represented by its representative office in Brazil, recently organized an electronic seminar on the role of women in the UAE and Brazil in driving digital transformation in the retail sector, attended by more than 178 participants from leaders, entrepreneurs and decision-makers in the UAE, Brazil and other emerging markets.

The electronic seminar, which was held with the support of the Dubai Businesswomen Council, the Brazilian Women’s Group, the International Chamber of Commerce of Brazil, the Small and Micro Enterprises Support Service (SPRI) and the Federation of Industries in the Brazilian State of Sao Paulo, aimed to shed light on many success stories of women-owned companies in the UAE And Brazil, including “Magazine Louisa”, the e-commerce platform “”, and the fashion company “Shatha Issa”.

The symposium highlighted the important role that women entrepreneurs play in reshaping the retail sector in both countries, the main trends in this sector, and best practices to promote the growth of e-commerce, access to social media, cross-border cooperation between the two countries, in addition to aspects of cooperation between companies. Emerging and retailers in the UAE and Brazil.

The list of participants in the virtual seminar included Brazilian businesswoman Luisa Trajan, a billionaire who made her fortune from the retail trade and CEO of “Magazine Louisa”, Emirati fashion designer Shatha Issa, Lina Khalil, co-founder of the e-commerce platform “Mumzworld”, in addition to Omar Khan, director of external offices in the Dubai Chamber, and Natalia Sycheva, director of entrepreneurship at the Dubai Chamber.

Omar Khan pointed out that women-led companies in the UAE and Brazil play a major role in the rapidly growing e-commerce and retail markets, stressing the importance of highlighting success stories in these markets, as it becomes possible to come up with valuable insights and lessons for entrepreneurs and emerging entrepreneurs.

“Women in the UAE play a major role in government, the business sector and all segments of society,” Khan added. “Dubai is a land of opportunities for female entrepreneurs who actively contribute to the economy, launch successful businesses and promote innovative business practices.”

The director of the external offices in the Dubai Chamber also revealed that a large percentage of the startups registered in the membership of the “Dubai Startup Enterprises”, one of the Chamber’s initiatives to support entrepreneurship, is owned and managed by women in the region. Women’s business and giving women-led firms access to global markets.

During her keynote speech at the webinar, Luisa Trajano provided an overview of her pioneering journey in building “Magazine Luisa” to become one of the largest retail companies in Brazil. During her speech, Trajanu focused on her experience and lessons learned in entrepreneurship, such as the importance of innovation in driving business processes and maintaining the link between offline and online sales.

On her part, Lina Khalil spoke about the different consumer trends that are shaping the retail scene in the UAE and the Middle East region, such as the increasing demand for products designed for families. She explained that “Mumzworld” was created to fill a gap in the market for mothers who want to compare products and shop online, noting that the company has succeeded in launching global partnerships, in addition to its keenness to explore opportunities in the Brazilian markets.

In her turn, Shatha Issa shared her experience in the business world, especially in the fashion sector, and how she took advantage of social media to develop and enhance her business outside the country, adding that her company focused on expanding externally and reaching China, the United Kingdom and Brazil.

Natalia Sisheva concluded the electronic seminar by introducing the attendees to the Dubai Chamber’s innovative initiative to support entrepreneurship “Dubai for emerging enterprises” and the most prominent advantages and services it provides to startups in Dubai, noting that female entrepreneurs in the UAE have various and many opportunities to enhance the growth of their business, also confirming that the retail trade E-commerce are two sectors full of opportunities, and startups in the UAE and Brazil can offer cutting-edge solutions that fit the changing consumption needs and requirements.

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